Which website builder fits your business best?

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web builders

You’re not building a website; you’re building a business

Ever felt stumped on which website building platform to use? With all these options, it can be a little overwhelming to choose which one is right for your business.

Here we’ll give you our take on the top 3 website builders in the industry – WordPress, Shopify, and WiX. We’ll give you as much info as you need, and will be comparing their pros and cons, and hopefully, help you decide which one is the best for you. 

If you need any help with your website, check out what we can do for you!


WordPress has close to 60 000 Plugins so there’s almost no limit to what you can do with this website builder. There are also over 8000 free themes and designs for your website, and 11 default themes. WordPress also includes widgets, a block editor, and of course, blank themes for customizing from scratch.

Shopify on the other hand has around 6000 apps that allow you to play around with what you need, as well as 80 themes including starter and skeleton themes. It’s not as versatile as WordPress, but there’s definitely more than enough for customization as an eCommerce platform.

Wix also provides a variety of options for customization. There’s over 300+ apps for you to pick and choose, over 800+ templates including blank templates for maximum customization. WiX along side these, also has the WiX ADI, or artificial design intelligence, which allows anyone to get a customized website in one go. How it works is you feed the technology info on what kind of website you’re trying to build as well as preferences to the design, and this technology does most of the work for you! Pretty handy.

Without a doubt, despite the available customization options for Shopify and WiX, wordpress wins out in this category.
shopify features


In terms of optimization, they all offer options for Search Engine Optimization. This means that when you’re trying to build a web presence for your business, the three platforms all offer you a means to help your audience find your products easier. All three platforms also offer options for caching which is essentially a way for your customers to load your websites faster. WordPress however, edges out in this category.

shopify optimization


In terms of scalability, there’s a few differences between the three platforms.

Wordpress has thousands of plugins and there’s only going to be more to come. As the needs for a website continue to grow, WordPress will be able to keep up and that’s why it’s one of the most popular platforms to date. WordPress also allows you to create custom code for whatever it is you need, and has the superior URL structure.

Shopify is no slouch either. There’s an app store that has many functions that compensate for your needs as well as the ability to create custom apps. Shopify is also a staple eCommerce platform and will already be integrated into many other website builders.

WiX has it’s own app market and the WiX store to provide for the user’s needs as well as the WiX store’s marketing integrations with things such as Hubspot, Google Analytics and Facebook Pixel, that help boost your website’s performance and providing other utilities.

Due to WordPress’s sheer number of plugins and flexibility, it takes the cake when it comes to scalability.
shopify scalability


In terms of security, all these platforms have ways to make sure that your websites remain secure. They all have two-step authentication systems in place, privacy policies and account security policies that ensure your data and other sensitive information remains secured. However, WiX offers the most of these and would take the edge when it comes to security.

shopify security


shopify popularity


In terms of cost, though WordPress and WiX offer free use, the use of premium themes, plugins, and other utility functions are locked behind paid features. Shopify however, does not offer any free usage. Due to the raw number of plugins WordPress offers, it is still the best deal if were only considering the free option, but most of the best plugins and themes are still locked behind a paywall.
shopify cost

Got any more questions? Feel free to contact us!

For your reference, get a copy of the document here

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